We believe that our purcahses have the power to change lives.  When you shop at ROSIE, you also give.  Every product purchased goes towards helping a Dream Come True for a child in need.  Our mission is to “Paint The World ROSIE” by creating positive experiences for children who are facing challenging circumstances.  It is our hope that these procucts will help you carry out our mission in the places that we would be unable to reach on our own.  Together, with the support of your purchases, we are able to imporove the lives of children close to home and around the world!

We aim to help children grow as confident, and caring human beings through increasing awareness and striving to reduce the negative impact of stressful or traumatic events and situations that affect the development, health and well-being of infants, children, youth and families. There is a wide variety of stressful and potentially traumatic events that can overwhelm a child's natural ability to cope and heal. Experiences related to health care, hospitalization, and orphanages can lead to feelings of fear, confusion, loss of control, and isolation that can inhibit their natural development and have negative effects on their physical and emotional health. 

Through your support, ROSIE, provides therapeutic entertainment, care packages, and dreams come true to children facing traumatic situations.  Because of you, we are able to move hearts, and comfort families in ways nothing else can, speeding up the healing process by creating a stress-free environment where children can continue to be children.  Our 
desire is for children across the world to know that no matter how much or how little we may have, we can all share lovingkindness.  If you know of a child who is going through a traumatic situation and hasn't received a ROSIE care package, go to the "Refer A Child" page to request a hospital delivery.  


ROSIE honors and builds upon the legacy of our sister Kristen Rose “Rosie Toes” and our father Richard K. Campbell who entered into heaven after a tragic car accident. Krissy was a beautiful, loving, compassionate, giggly seven year old who served others any way she could. From helping her mom take care of her little sisters to volunteering her time in various charities.

Richard Campbell was a man of strong moral code that informed every aspect of his daily walk. His faith inspired him to serve others. He was renowned for giving of his time and energy to help those in need. He loved people of all ages, sizes, and backgrounds; he had a heart for people. With his gentle, unassuming manner, he made a profound impression on each person he encountered. He was a man full of interests and aptitudes and he was able to integrate them seamlessly through his art, his craftsmanship, his creativity, his faith, his comedy, his sense of family and community, and his sense of service. He was thoughtful, compassionate, funny and full of passion. Rosie Toes Outreach Project installs that same thoughtful, sensitive and integrated approach to impact those around us through faith, hope and love.

You can learn more about our outreach at